How to Create Your USP, Value Proposition, and Elevator Pitch [the easy way]

Headshot of Ken Franzen by Ken Franzen
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Why should someone do business with you? What can you do to help them solve the problem they are facing? What makes your business different? Why should they choose you? One of the biggest challenges in marketing is being able to clearly define what sets you apart and the value you bring that others do not. This step-by-step guide is going to help you fix this. The following simple steps will help you create your […]

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